Midi / Alloy / Evernow
The typical telehealth HRT model
- 15-minute virtual visit
- Different clinician each time
- Limited hormone panel
- Standardized protocol
- Cash-pay HRT prescriptions
The program
Paid as $99 consultation + $7,901 to enroll. California residents only.

Comprehensive 50+ biomarker panel via Quest, quarterly (4× per year), including:
This is the panel Dr. Rihal uses to determine whether HRT, thyroid optimization, metabolic intervention, or another protocol is the right call.
Medications are billed separately through your pharmacy or insurance. Some medications are sourced from compounding pharmacies at transparent cash pricing where insurance does not apply.
Your First 90 Days
A 30-minute conversation with Dr. Raveena Rihal — your symptoms, your history, your goals, and whether the program is the right fit. You decide whether to enroll.
A Quest Diagnostics requisition for your 50+ biomarker panel and a DEXA scan for body composition and bone density. Results return to Dr. Rihal within a few days.
Dr. Rihal builds your protocol around what your labs actually show — HRT where indicated, thyroid and metabolic adjustments where needed. Prescriptions go to your pharmacy, ideally through your insurance.
Your protocol unfolds between consults. At Month 4, your first quarterly review — new bloodwork, a new DEXA, and a consult with Dr. Rihal to review what's changed and adjust the protocol. Quarterly reviews continue at Months 7 and 10.
Quarterly labs and ongoing care continue throughout the full year.
Decide with confidence
The $99 consultation is the only commitment up front. After your conversation with Dr. Rihal, you decide whether to enroll. If you do, you're enrolled for the full year — partial programs don't work because protocols take time to show up in your labs and your symptoms.
Comparison
Most women come to us after trying the telehealth model. Here's the difference.
The typical telehealth HRT model
Physician-led hormone optimization